JOYCE FALL/WINTER 2011 ART OF TRAVEL

24 Aug 2011

  • This season JOYCE has launched the “Art of Travel” campaign with our jet setting clientele in mind. In addition to our new affiliation programme, The JOYCE Edition 2011/2012 offers cardholders exclusive privileges at various international luxury hotels and airlines, which includes Asia Miles, Mandarin Oriental Hong Kong, The Ritz Carlton etc. we’ve also collaborated with a renowned artist to create a series of exclusive products for our customers who like to travel in style.

    The project will kick off with an exclusive collection of travel essentials designed in collaboration with prominent Chinese artist Yue Minjun. The collection features his popular “Noah’s Ark” print depicting six grinning Yues squatting together in a tiny boat and sailing across the sea.

    This print decorates a host of indispensable travel essentials including ipad case, international adapter and matching leather bag, pouches set, playing cards and matching leather case, eye mask, neck pillow, passport holder, luggage tag, slippers, socks, garment bag, bathrobe and cashmere shawl. For the ultimate indulgence, there is a full set of custom Globe-Trotter luggage to store all your new travel essentials. Customers who make a net purchase starting from HK$12,000 will be able to redeem one of the travel essentials set at the dedicated Hong Kong JOYCE boutiques and affiliated outlets, starting from 24 Aug to 11 Sep, 2011. Any customers who make a net purchase up to HK$150,000 will be able to redeem the full set.


    ABOUT YUE MINJUN

    Yue Minjun is a contemporary Chinese artist and Yue’s highly recognizable style highlights smiling faces, often colourful, ironic and deceptive. This signature image has been reproduced in sculpture, watercolour and print and his work has been shown internationally in Shanghai, Netherlands, New York, Vancouver, Beijing, London and more. His signature piece, “Execution,” became the most expensive work ever by a Chinese contemporary artist and was sold for over HK$46 millions in 2007 at Sotheby’s London.