JOYCE welcomed the Spring/Summer 2013 season with an exclusive private preview for elite fashion insiders. Over the years this bi-annual private preview has became a must for the region’s fashionistas looking to discover the hottest trends and accessories for the upcoming season.
This year’s event took place at the JOYCE Central flagship store, which was transformed into a top secret fashion location. JOYCE partnered with the finest names in luxury including Bentley, which provided an exclusive car service for guests. The chefs at the five-star, legendary Mandarin Oriental, Hong Kong created a custom designed molecular feast for the guests to enjoy a unique gastronomic experience while browsing the latest collections by Alexander McQueen, Alexander Wang, Balenciaga, Christopher Kane, Dries Van Noten, Dsquared2, Etro, Gamme Rouge, Giambattista Valli, Givenchy, Haider Ackermann, Jil Sander, Lanvin, Manish Arora, Mary Katrantzou, Meadham Kirchoff, Oscar de la Renta, Peter Pilotto, Quentin Veron, Rick Owens, JOYCE by Romeo Gigli, Sacai, Saint Laurent Paris, Stella McCartney, Toga, Vera Wang, Victoria Beckham, Vionnet and Yang Du and many more.
Top trends to look out for this spring include high-low skirts, ruffles and transparency, as women’s wear moves towards a more refined vision of femininity. Colours run the gamut from edgy black and white to rich jewel tones that signal the start of summer. Men, meanwhile, are embracing their feminine side with floral patterns and sheer fabrics. Short suits are a great alternative for city boys while metallic touches add a futuristic edge.