28 Aug 2014

  • Following on from the success of Alexander Wang’s first boutique in Tsim Sha Tsui, Kowloon, Joyce is opening a second store within Sogo, Causeway Bay. The new boutique will will bring the New York designer’s much-loved off duty style to Hong Kong Islanders.

    Like the Kowloon boutique, the new store will house women’s ready-to-wear collections, along with accessories, footwear and objects collection. The Alexander Wang Fall/Winter 2014 collection presents a survival guide for the urban landscape, introducing a play on utility, function, the great outdoors, sportswear, texture and graphics. Highlights include: hockey jerseys, parkas, leather skirts, functional multi-pocket handbags and over-the-knee riding boots. All items are made in either ultra techno fabric such as thermo reactive neoprene or super luxe component such as Shearling or Astrakhan. The 815 square foot space boasts a minimalist and clean interior with monochrome accents that will appeal to the urban shopper.

    To celebrate the new store opening, Joyce has teamed up with Alexander Wang for a “TURN IT ON” campaign and created a limited edition LED light wand. Starting from 1st September, customers can redeem this special gift upon any purchase in Sogo store. Also, customers who visit the newly revamped website and subscribe Joyce’s e-newsletter may have a chance to receive this special gift.

    Shop Information

    Address: 1/F, Sogo, Causeway Bay, Hong Kong
    Tel: 2813 4768
    Fax: 2813 4966
    Business hours: 10am – 10pm

    Terms and Conditions

    - Open to H.K. residents aged over 18 with valid Email address only. - Entry close at HKT 1159PM 14th September . Winners will be announced on the week of 15th September.
    - Winner will be selected by judging panel at Joyce and will be contacted through email for prize collection. The winner will then have 7 days to respond or another winner will be selected.
    - The decision of Joyce in all promotional matters is final and no correspondence will be entered into. Joyce reserves the right to withhold promotional benefits until resolution of any dispute.