JOYCE BEIJING BRANDS HIGHLIGHT

26 Oct 2011

  • JOYCE is pleased to announce the opening of JOYCE Beijing, further reinforcing its position as Asia’s premier fashion destination. The newly opened Beijing store marks JOYCE’s sixth outlet in the region. Located in the heart of the city’s business district in China World Three, the 20,000 square foot flagship is JOYCE’s largest store in the region and will merge the worlds of fashion, art, beauty and lifestyle under one roof. Customers can shop for the latest men’s and women’s fashion from JOYCE’s stable of emerging and designer brands. Here are some of the highlights from the new store that we’d like to share with you.


    GIVENCHY
    Riccardo Tisci’s latest collection is inspired by 1950s pinups, while showcasing his signature dark, romantic style. Sharply tailored silhouettes are softened by sportswear elements while the predominantly black colour palette is contrasted with a surprising pansy print. One of the key elements in the collection is the panther motif, which is a continuation of the now infamous Rottweiler print shown in the recent men's collection.

    MARY KATRANTZOU
    Marchesa Luisa Casati’s famous quote “I want to be a living work of art” is the blueprint for Mary Katrantzou’s collection. An evolution from the spring/summer collection which referenced objets d’art including Qianlong dynasty porcelain to Coromandel screens, this season sees a well-travelled lady experiment with shapes inspired by post-war Haute Couture. Highlights include full and narrow skirts, fluid floor-length goddess gowns, nipped-waist jackets, structured coats, chic blouses and of course, the designer’s signature vibrant prints.

    THOM BROWNE
    Thom Browne gives traditional Highland clothing a new lease of life by transforming the silhouettes and adding his usual quirky touch. While tartans and Shetland tweed wool provide the foundation, there is nothing traditional about this collection. Single and double breasted jackets come with rolled lapels and a new four-button style, and are more fitted in the chest giving the jacket a slight flare at the hem. Tailcoats have a tail in the front (the lining of the vest is visible from the back) and are paired with high-waisted trousers minus the waistband. These are all familiar menswear staples but with a fun twist.

    GIAMBATTISTAVALLI
    The new couturier conjured up a collection that fuses the easy elegance of ready-to-wear with the precious details of couture. A classic tweed skirt suit is embroidered with micro pearls while a cocktail organdy dress comes embellished with ruffles and drapes. A day shift dress is decorated with fur and animal print. While the daywear is predominantly black and white, colour is provided by the evening dresses which feature coral and crimson with floral and leopard prints. Details such as peplums create a slightly voluminous silhouette, adding a feminine and modern touch. It’s every girl’s dream wardrobe.

    MIHARAYASUHIRO
    The Miharayasuhiro collection takes inspiration from Oscar Wilde, a 19th Century Irish writer and poet, famous for his wit and humour. Blazers, waistcoats and trousers are produced in cotton jersey instead of traditional tweed. Outerwear including pea and duffle coats are made from sturdy knits, alongside with the label’s signature leather jackets. Yasuhiro also uses a photo-jacquard technique on cable knits, jackets, outerwear and trousers, while vests and scarves are made from the finest British wool. Yasuhiro uses modern techniques to bring back Wilde’s decadent lifestyle for the 21st Century dandy.

    HAIDER ACKERMANN
    Ackermann’s collection is poetic as usual with a nod to the Orient. Fitted tops and trousers come in fluid satin in a rich palette of emerald, olive, sapphire and mauve. Pieces drape and wrap around the body skilfully, accented with a sculptural obi belt to add a tough edge and create an hourglass silhouette. A white maxi dust coat is paired with a black fitted top and trousers, while a fitted cropped leather jacket is teamed with a fluid long dress, exuding an air of understated elegance with a dose of drama.

    MONCLER GAMME ROUGE
    Giambattista Valli continues to explore new ways to reinterpret the brand’s iconic quilted jacket. This time round he combines Haute Couture techniques with cutting edge fabrics and plenty of research. The result is a range of innovative looks in daring proportions accented with delicate embroidery and handcrafted finishings. Designed for extreme climates, Gamme Rouge garments wrap and protect without losing their elegance. Parka jackets and duffle coats are decorated with precious fur, while micro quilted jackets are worn over flowing mermaid dresses that are practical and elegant enough to go from outdoors to the main event.