This year marks a landmark event in JOYCE history, as we celebrate our 40th year as a fashion innovator and premier destination for cutting edge fashion in Asia. To celebrate this momentous occasion, JOYCE launches, “A Journey in Fashion,” a multi-sensory exhibition that fuses fashion, art and technology as never seen before.
The traveling exhibition debuted at an exclusive event on December 8th at the Hong Kong Museum of Medical Sciences, marking the first time that the venue was opened to the public for a fashion event. It was on view until December 30th, 2010 before moving to Shanghai on January 7th, 2011 where it stayed for a month at the Rock Bund, a location that fuses China’s history with its glittering future. The exhibition and launch parties in both places gathered dedicated customers, industry partners, and new and old friends, who celebrated this momentous occasion with us. The finale of the global tour will return to the birthplace of modern fashion where it will be unveiled at Paris Fashion Week soon at the JOYCE Gallery at the Palais Royal.
Access the virtual walk-through of the Hong Kong, Shanghai and Paris exhibitions using the AR (Augmented Reality) Code in our 40th Anniversary Exhibition Catalogue.