HOOD BY AIR CAPSULE COLLECTION LAUNCHES AT JOYCE

12 May 2015

  • JOYCE is pleased to announce Hood by Air’s first pop up store in Hong Kong. Starting from 12th May – 31st May, the space will be dedicated to a special capsule collection designed by Creative Director Shayne Oliver and will also showcase the brand’s latest Spring/Summer 2015 ready-to-wear collection.

    The capsule collection is designed to capture the essence of the Spring/Summer 2015 runway collection whilst still providing a commercial offering that blends together seamlessly on the sales floor. Runway favourites are transformed into everyday essentials. Take for example, a classic leather hockey jacket, which is now available in a nylon version while the astronaut print from the runway is applied onto an easy sweat pant. Other highlights include the Swarovski pieces, which are a personal favourite of the designer and are set to become iconic pieces in future collections