Joyce welcomes the autumn/winter 2013 season with an exclusive private preview for Joyce’s most respected friends, guests and media. The bi-annual trunk show reveals the season’s best-edited styles for the region’s fashion connoisseurs.
This year’s event took place at the Maritime Museum which recently relocated to Central in July. Set against the stunning backdrop of the Hong Kong Harbour, it was the first fashion event to be hosted at this unique location.
Joyce recreated the runway shows from a host of this year’s prominent fashion capitals, featuring the latest autumn/winter men’s and women’s collections. Friends and guests were then invited to explore and choose their favourites from Joyce’s stable of brands including: Alexander McQueen, Alexander Wang, Balenciaga, Christopher Kane, Dries Van Noten, Giambattista Valli, Givenchy, Haider Ackermann, Jil Sander, Lanvin, Marni, Oscar de la Renta, Peter Pilotto, Rick Owens, Saint Laurent, Stella McCartney, Toga, Thom Browne, Victoria Beckham and many more.
As an incubator for emerging talents, Joyce also welcomed a host of new names including Emanuel Ungaro for women. Men, meanwhile, can look forward to discovering the designs of Carven, Valentino and Beijing based Xander Zhou.
Highlights of the day consisted of the unveiling of Joyce’s third collaboration with legendary Italian designer Romeo Gigli. The women’s collection featured Gigli’s timeless romantic silhouettes and these this year were injected with a more masculine edge as seen in the brocade bubble and tuxedos. The men’s collection defines the wardrobe of a contemporary man with its matte brocades decorated with geometric patterns, floral prints and monochrome polka dots.
Aside a brand new wardrobe for the coming season, our fashionable guests also went home with luxury gifts such as customised floral bouquets, mini bottles of sparkling wine with personalised charms and made-to-order macaroons. Frocks, flowers, sweets and wine, what more can we ask for this coming autumn/winter?