Beckham in Beijing

24 Jun 2013

  • Joyce welcomes Victoria Beckham back to Beijing with her Autumn/ Winter 2013 collection.
    The Victoria Beckham elegant and feminine collections are synonymous with her own city chic style. They have been very well received since Joyce introduced the label to our Beijing flagship store in the China World Mall. Once again, Mrs. Beckham will present her Autumn/Winter 2013 collection in an intimate gathering and share her unique fashion ideas with the city’s fashion forward celebrities and VIPs.

    Customers can expect more than the usual skin-tight alluring dresses in this latest collection. Following her relocation back to England from Paris with her lovely family, the mother of four has incorporated the English heritage style back into her designs. Traditional English elements such as check patterns and tweed wool can be found in square-cut, boxy overcoats. Fitted jackets with open-slit sleeves and the occasional injection of cobalt and canary yellow into the overall dark colour palette, add drama to this winter wardrobe. Dresses and skirts remain body hugging but the hemline drops down below the knee, with thigh-high slits, to give an updated approach to create that feminine allure.

    The Victoria Beckham woman is no longer overtly sexy. The collection has blended masculine tailoring with femininity, in a modern and effortless way, which suits the designer’s, and her clients’ busy schedule of juggling work, travel and family life.

    Victoria Beckham exclusively available at Joyce in Hong Kong and China.