19 Jul 2017

Beats by Dr. Dre and Balmain Launch New Headphone Collection

Beats by Dr. Dre and Balmain today announce a new collaboration featuring two exclusive custom designs of Beats’ popular Powerbeats3 Wireless and Beats Studio Wireless headphones. Driven by Beats and Balmain's love and appreciation for music, the collection celebrates today’s diverse, opinionated and innovative lovers of music and fashion.

"Anyone who’s been following the story so far knows that there are two basic truths about our unique DNA: Balmain celebrates the strength and beauty inherent in diversity and sees fashion as inseparable from music. Knowing that Beats is just as dedicated to these same core values made saying ‘yes' to our partnership a very easy decision,” said Balmain creative director Olivier Rousteing. "Seeing music and fashion as completely intertwined simply reflects how my generation grew up—we simply cannot conceive of one without a full helping of the other. Beats gets that, too. It’s obvious that the brand agrees with me that the best of music can only be paired with the best in design."

The new collection from Beats and Balmain delivers a premium sound and exquisite design that reflects Olivier’s iconic style. Both the Beats Studio Wireless and Powerbeats3 Wireless are finished in Khaki and Safari colors with metallic gold accents, to represent Olivier’s vision of a dreamlike urban safari. Each comes with a matching suede case adorned with a Balmain plaque and the Balmain coin zipper pull.

To accompany the release of the collection, the two brands have also launched a new visually stunning campaign featuring Kylie Jenner that beautifully and effortlessly brings Olivier’s vision of an ethereal urban safari to life.

"Beats are my favorite headphones, so this is something I'm passionate about and I'm excited to be a part of this campaign,” Kylie Jenner said. "Music means so much to me. I can put on a song and just escape. I think a lot of people can relate to that feeling. No matter what you're going through, when you put on a song that you love, and that you just connect with, it can change your whole mood and just lift you up, even if it's just for a few minutes... I love that escape music gives us."

Beats Studio Wireless is Beats' iconic, over-ear Bluetooth headphone featuring Beats’ signature sound, a rechargeable 12-hour battery, Adaptive Noise Canceling, and a built-in mic. Powerbeats3 Wireless is an athletic wireless earphone designed to motivate your workout. Both sweat and water resistant, it comes with flexible earhooks to keep you secure, RemoteTalk with Siri activation, Class 1 Bluetooth and Apple W1 Chip for an easy one-step Bluetooth connection, a 12-hour battery life and Fast Fuel charge that provides 1 hour of playback after only five minutes of charging.

Balmain Special Edition Beats Studio Wireless ($599.95) and Powerbeats3 Wireless ($249.95) are available today at JOYCE Harbour City.