AW12 – STAGING FASHION PRIVATE PREVIEW

24 Jul 2012

  • JOYCE’s Autumn/Winter 2012 private preview showcased the best edits of our favourite collections at the Sunbeam theatre.

    Never failing to surprise, JOYCE’s bi-annual trunk show has become one of the most exciting fashion events in Hong Kong thanks to its cool edit of the latest collections and unique venue. Last week, the event took place at the newly renovated Sunbeam Theatre in North Point. Founded in 1972, this iconic theatre has played host to numerous Chinese opera performances, making it the ideal location for “Staging Fashion.” Designer collections were presented on Hong Kong’s most historical stage for the first time.

    Taking centre stage were runway pieces from designers including Dries Van Noten, Oscar de la Renta and Peter Pilotto among many others.

    Highlights included a pop-up shop featuring pieces from luxe New York designer J. Mendel’s autumn/winter runway show, as well as a dedicated fur area showcasing creations from designers including Rick Owens, Giambattista Valli and Revillon.

    While our fashionable guests immersed themselves in the latest designs, they also took a trip down memory lane by indulging in a range of traditional Hong Kong snacks such as “Put Chai” sticky red bean pudding and mini egg waffles. Other activities included a flower workshop where guests customised their own bouquets and digital portraits by upcoming fashion illustrator Mickco, who has mastered his skills on the iPad. To complete the quintessential Hong Kong experience, renowned fortune-teller Master Lam provided one-on-one consultations with the help of his birds to answer guests’ questions.

    After a fun day of fashion and culture, every guest went home with a special gift – a tea set designed by famous illustrator, Mariko Jesse. Jesse incorporated the JOYCE logo and elements of Chinese opera into the traditional blue and white china toile pattern for a modern look.

    What a great show! See you again next season!