ALEXANDER WANG FIRST STORE IN HONG KONG

03 Apr 2012

  • JOYCE is pleased to announce the opening of Alexander Wang’s first shop in Hong Kong at the Gateway Arcade, Tsim Sha Tsui. Covering 1,600 square foot, the store’s sleek design appeals to the hip, urban customer with its minimalist black and white interior and luxe furnishings. Inside, shoppers can browse through the brand’s ready-to-wear collections for men and women, accessories and footwear.

    The 28-year-old, San Francisco born designer attended Parsons School of Design. By his sophomore year, he was already designing his first collection for his eponymous label. Since then he has received several top honours during his impressive career, including the Vogue/CFDA Fashion Fund award, the Swarovski Womenswear Designer of the Year and the Swiss Textiles Award.

    Customers can now check out the latest Spring 2012 collection at the Hong Kong store. Women can choose from mesh and lasercut leather which capture the spirit of speed racing, while textures such as double faced organza and silk taffeta are juxtaposed with patterned or collaged botanical prints for a feminine touch.

    Aside from Wang’s signature urban-tough-chic tailoring, a more controlled silhouette is introduced for spring featuring cinched waists and oversized panels to create a peplum effect. The colour palate stays neutral with petrol blue, deep burgundy, chalky white, palm, mint and a pop of emergency orange. For accessories, underworld sea creatures inspire materials like parrot fish perch and rubberised stingray.

    For the menswear, Wang describes it as having “A youthful spirit behind something that feels very proper”. Expanding on the utilitarian reference from the fall capsule, the Spring 2012 revels in a refinement and understatement with a sense of discovery in the small details, like the hidden snap closures, a vertical drawstring on jackets and deleted lapels on blazers and shirts, colors range in petrol, navy, pigment dyed canvases, merino wools, glazed cottons and salt finished twills.

    If this is not enough to satiate your appetite for Alexander Wang’s New York cool, look out for the Objects collection which will launch exclusively at the boutique in May 2012. Stay tuned.


    Alexander Wang Shop

    Shop G105, G/F, Gateway Arcade, Harbour City, Kowloon
    TEL +852 2118 2552