The Perfect V: Why V-care? Because we care

11 Jul 2018

Every woman has one, but no one really talks about it. If even Miranda in Sex and the City was too embarrassed to discuss her ”you know what” situation with her girlfriends, you know how mortifying a topic the “V” area can be. We don't even have a sophisticated word for it (we might call it the bikini area, down there, and other crazy names) and this lack inspired Avonda Nelson Urben when creating her brand. The Perfect V™ is a luxurious and effective skincare product line – made with Scandinavian-sourced ingredients and infused with vitamins with anti-ageing properties – dedicated to the special needs of the V area.

Avonda has spent her career as a marketing executive for several beauty and fashion companies. Six years ago, a job opportunity led her and her family away from the hustle and bustle of New York to experience Nordic life. Avonda became friends with many Scandinavian women and she grew to admire them for many reasons – one of which was their cool confidence about their bodies. The Perfect V™ was both inspired by and embraces the Scandinavian woman’s lifestyle. Scandinavian women feel more comfortable, carefree and confident in their skin, and are often happy to be nude in public whatever their age or shape. They are at ease with themselves – a very alluring trait. It’s in their DNA, integral to the Scandinavian love of all things natural and simple, and it makes for a more liberated and beautiful lifestyle.

THE PRODUCTS

It’s summertime and we all know the struggle: women across the world are removing hair by waxing, layering, shaving, sugaring, using depilatories and/or just trimming – all the various types of grooming. But when it comes to V care, the range of products in the market is very limited and it's almost a taboo to talk about. This area was being neglected by beauty and personal care companies, hence the creation of The Perfect V™ product line, there to fill the void.

This beautifully packaged VANICURE™ collection of gentle and effective beauty creams, exfoliators, firming serums, freshening sheets and so on are for use at any time or après hair removal – and always for beauty’s sake. They are pure, indulgent pampering and a reflection of love for your “V”. They are multi-tasking luxury skincare formulated to rejuvenate, enhance and beautify the “V”. They are pH-balanced, dermatologist and gynaecologist tested – clean and free of parabens – to make the V area look as beautiful as the rest of a woman’s body.


GENTLE WASH | 100ml

The days of neglect and lack of a proper line of pampering products for the V is now over. Use the gentle wash every day to soften, moisturise and hydrate the skin, the ultimate perfect wash for The Perfect V.

Benefits:

· Lactic acid is antibacterial and provides hydration to the skin;

· Rosa Damascena flower water conditions skin;

· Peach Kernel oil softens, moisturises and tones the skin;

· Mannitol, a sugar-based ingredient, help to cleanse and firm skin;

· Horse chestnut, with its antioxidant and anti-inflammatory properties, helps to prevent in-grown hairs and red bumps;

· Nordic ingredients like bilberry and sea buckthorn work as an anti-inflammatories while gently soothing the skin.

Tips:

Dampen the V area (the bikini line and visible delicate skin of the triangle area) and pour a small amount of VV Cream™ Gentle Wash onto your hand or washcloth, apply and rinse. Use daily as part of your beauty VANICURE™ regimen.


VV BEAUTY SHEETS | box of 14pcs

Packed with natural Nordic ingredients, this perfect on-the-go beauty item can get you out of any 'sticky' situation. Slipped into your handbag, jeans or anywhere, these handy multi-functional and refreshing beauty sheets gently cleanse and refresh your V area with Aloe leaf extract and vitamins A, C and E at any time of day.

Benefits:

· Elderfower calms the skin;

· Arctic Cloudberry soothes skin;

· Aloe leaf extract gently conditions and softens the skin;

· Lingonberry soothes and reduces inflammations;

· Rosa Canina oil reduces dryness;

· Bisabolol, originating from the Candeia tree, protects and prevents irritation.

Tips:

Formulated for the delicate skin of the V area (the bikini line and the visible triangle area) only. Gently cleanse over the V area to refresh and maintain your beauty VANICURE™ regimen.


GENTLE EXFOLIATOR | 50ml

Shaving, waxing, epilation – whichever method you employ, the problem doesn’t really lie with the hair removal, but with the aftermath. And that’s when the Gentle Exfoliator comes to the rescue, exfoliating the V area for cell renewal and to help ward off any potential problems with in-grown hairs and redness, keeping our V area soft and smooth.

Benefits:

· Natural AHA acids (lemon, sugar cane and sugar maple, orange extracts) and Salicylic acid gently exfoliate the V area to help prevent bumps and ingrown hairs;

· Jojoba oil enhances skin’s restorative properties by aiding in cell renewal and helping to heal post-inflammatory hyperpigmentation;

· Sweet Almond oil, vitamin E and organic cocoa butter moisturise and condition the skin;

· Capparis Spinosa fruit extract helps to inhibit the production of pro-inflammatory cytokines and to promote skin rejuvenation;

· Arctic Cloudberry soothes and strengthens the skin with Omega 3 and 6.

Tips:

For the best result, lightly dampen the V area (the bikini line and visible delicate skin of the triangle area) and apply Gentle Exfoliator in a small circular motion to remove dead skin cells. Use two to three times a week as part of your beauty VANICURE™ regimen.


VERY V | 50ml

The ultimate pampering cream for the perfect V, specially formulated for in-between waxing, laser treatments or simply shaving – the must-have item in the VANICURE™ regimen that helps strengthen the skin as well as reduce uneven pigmentation.

Benefits:

· Salicylic acid gently exfoliates and works to alleviate in-grown hairs and red bumps;

· Avena Strigosa (black oats) and lecithin retain water to moisturise and soften the skin;

· Horse chestnut soothes and softens the skin;

· Bilberry fruit extract acts as an anti-inflammatory to reduce redness;

· Lingonberry boosts skin renewal and helps maintain the skin’s elasticity.

Tips:

For best results, lightly towel dry the V area (the bikini line and visible delicate skin of the tri-angle area) and apply a small pearl of cream. Use daily as part of your beauty VANICURE™ regimen.


VERY V INTENSIVE | 50ml

A beauty cream for the V with a problem or two, this is an intensive cream that repairs the V area from the damaging effects of hair removal. An emergency remedy much needed in the bikini season.

Benefits:

· L-arginine, an essential amino acid, has healing properties and regenerates skin cells;

· Ascorbyl Tetraisopalmitate aids cell revitalising activity to promote collagen synthesis;

· Lepidium Sativum Sprout extract promotes a more even skin tone;

· Alaria Esculenta extract protects and firms the skin with Omega 3 and 6. It also helps protect against collagen and elastin degradation;

· Avena Strigosa seed extract and panthenol makes hair softer and less bristly.

Tips:

For best results, lightly towel dry the V area (the bikini line and visible delicate skin of the tri-angle area) and apply a small pearl of cream. Use daily as part of your beauty VANICURE™ regimen.

VV SERUM | 30ml

The ultimate pampering treatment for the Perfect V that revitalises the V area and delivers instantly soft and velvety skin. Nannochloropsis Oculata extract works to temporarily tighten and tone skin, for a more youthful appearance. A special pampering for special occasions.

Benefits:

· Kalparine, a seaweed extract works to soothe, moisturise and prevent wrinkling;

· Squalane, sodium hyaluronate and vitamin E condition skin;

· Organic Licorice Root extract and Chamomilla Recutita flower extract anti-inflammatory properties;

· Anti-oxidants A, C and E help to combat the elements responsible for the visible signs of ageing and also function to calm the skin.

Tips:

For best results, lightly dry the V (the bikini line and visible delicate skin of the triangle area) and apply a small drop of VV Serum™, which makes the perfect base for VV Cream™.

VV BEAUTY MIST | 30ml

Rich in Rosa Damascena flower water, this beauty mist is a natural skin conditioner and deodoriser that refreshes and perfects the V area any time, any place with a light rose aroma. Neutralises odour with a fresh scent.

Benefits:

· Neutralises odour with a fresh natural scent – Very Very light modern rose;

· Avena Strigosa (black oats) moisturises and soothes skin;

· Horse chestnut, with its antioxidant and anti-inflammatory properties, softens and protects;

· Lactic acid is antibacterial and provides hydration to the skin.

Tips:

Refresh your V (the bikini line and visible delicate skin of the triangle area) with a light spritz any time of day or night.

VERY V LUMINIZER | 50ml

If you are considering this, the date you are going on must be pretty special. This beauty highlighting cream imparts luminous iridescent colours to add some extra prettiness to the V area, while brightening the skin and minimising the appearance of imperfections, leaving a luminous glow that says you are more than ready.

Benefits:

· Brightens, moisturises and minimises imperfections;

· Adds a heightened luminous glow to the V area;

· Helps skin appear fresher and more youthful;

· Lepidium Sativum Sprout extract has skin lightening properties to even skin tone;

· Quick to dry, leaving a luminous glow to the skin.

Tips:

For instant radiance, lightly dry the V (the bikini line and visible delicate skin of the triangle area) and apply a small drop of Very V™ Luminizer. For even more perfect results, apply the luminizer after your daily VV Serum™ and Very V Intensive™.