Previously introducing Frédéric Malle and eight top noses who composed the fragrance of their dreams and in this final section, we will continuously introduce the other three key perfumers in the Editions de Parfums:
9. Michel Roudnitska
Initiated for almost 10 years to the art of composition by his father, Edmond Roudnitska, he links his artistic expression of photography and audiovisual directing with the world of fragrances. Through many trips around the world and especially in the tropical countries of Pacific, Asia and Africa, it allowed Roudnitska to discover new smells and to multiply his sources of inspiration. Heading back to perfume in 1997, he is the director of the creation workshop ART & PARFUM in which he elaborates new compositions of a great aesthetic rigor and of rare quality.
NOIR EPICES (ORIENTAL SPICY CHYPRE )
10. Carlos Benaïm
The creator of many classics, Carlos Benaim is one of the leading perfumers in the world. During an internship at Laurier Fils in Grasse, Benaim discovered and memorised hundreds of smells and started learning his craft when he joined IFF in 1967 under the tutelage of legendary perfumers Ernest Shiftan (Youth Dew) and Bernard Chant (Aromatics Elixir). He received a “Lifetime Achievement Award” from the American Society of Perfumers in 2004 and is known for his generous style, intellectual curiosity and great aesthetic sense which enables him to explore a wide range of fragrant territories. His creations include Eternity for men (1989), White Diamonds (1991) and Prada Eau de Parfum (2004).
11. Bruno Jovanovic
As a child, Bruno Jovanovic was already making his own mixtures and as a teenager gathered hundreds of perfume samples as well as perfume classification. He took a degree in physics and chemistry before joining Isipca (the most prestigious perfumery school in Versailles, France). During his studies, Jovanovic was chosen by master perfumer Raymond Chaillan as an apprentice. After graduation, Jovanovic fine-tuned his skills at Drom in Germany before becoming one of IFF's rising stars. Some of his creations are CK IN2U Him (2007) and Jil (2009).
DRIES VAN NOTEN (ORIENTAL WOODY SWEET)
About JOYCE Beauty Store – Editions De Parfums Frédéric Malle concept store at ifc Lane Crawford
To pay tribute to the artists behind the masterpieces, JOYCE Beauty has introduced the concept of Frédéric Malle at the premier location ifc Lane Crawford. Providing high-quality, luxurious products with professional consultations through beauty consultants trained in France, JOYCE Beauty offers the best advice to customers for picking a most suitable perfume. Mini Paper Fans during consultation is also being offered at this time.