Founded by Istvan Laszloffy in 2015, SA.AL&CO epitomizes the next generation skincare for conscious men. Featuring a premium product line covering five essential products for face and body, the daily routine of SA.AL&CO is performance-driven with a masculine aesthetic. Produced in Austria, the products are made in small batch sizes to guarantee freshness and high quality.
About the Design & Packaging
To set a masculine tone, brushed aluminum is chosen for the packaging. Its rugged, sturdy and functional outlook gives a strong visual and textural appeal. Matched with hard and ribbed plastic caps and dispensers, the products are truly user-friendly. Personalization is allowed for the tubes and bottles with space for handwritten inscriptions, such as your name. While sustainability is at the core of SA.AL&CO, all packing materials are completely recyclable.
A dedication to details is demonstrated in the choice of typeface for SA.AL&CO, Italian Plate No. 1. Inspired by a study of Italian car number plates from the 60’s, this handsome typeface balances elegance with playfulness gracefully. In managing the fine art of ‘sprezzatura’, a genuine brand identity is built up.
About the Products
Formulating with premier natural ingredients and crisp, alpine water from the Austrian Alps, the products are potent but not aggressive. A consistent use of essential oils imparts a subtle and refreshing scent for these vegan and GMO free products.
011 Hair & Body Wash
Body and hair benefit from the cleansing and revitalizing function of this multi-purpose formulation. A combination of mild sugar tensides and activating agents, together with Macadamia nut oil, birch sap and wheat proteins help rejuvenate the skin and preserve moisture level.
021 Shaving Crème
Shaving is easy and effortless. Natural coco sugar tensides soften facial hairs while a rich consistency and viscosity of the crème optimize a lubricating effect during shaving. Aloe vera, macadamia nut oil, shea butter and cocoa butter soothe and rejuvenate skin after shaving.
031 Light Moisturizer & After Shave Balm
Offering a light yet outstanding rehydration after shaving, Light Moisturizer & After Shave Balm moisturizes and soothes micro-wounds left by a close wet shave. Thanks to a combination of aloe vera, shea butter, cocoa butter, macadamia oil and birch sap.
041 Intense Moisturizer
Intense Moisturizer offers same ingredient line-up in a rich and potent concoction for very dry skin with additional nutrients from aloe vera, shea butter, cocoa butter and sunflower oil.
Selected for its antibacterial, antiseptic and anti-inflammatory properties, witch hazel, sage and lavender work together to make this deodorant a mild, potent and reliable choice.
The Founder – Istvan Laszloffy
The mastermind behind SA.AL&CO is Istvan Laszloffy, an avid entrepreneur who embraces a dream of creating something meaningful, lasting and beautiful for sophisticated men. Born with a gregarious and adventurous spirit, his seasoned investment banking background paves his way for a truly unique and market-driven establishment. Soon after he identified a market segment for men who share a similar mindset and aesthetic sense, a bespoke men’s skincare line, SA.AL&CO is born.