PANKHURST LONDON: A Bespoke Luxury in Men’s Grooming

28 Sep 2016

Brand Story

Located in the heart of Soho, PANKHURST LONDON is one of Britain’s most stylish grooming destinations. Described as London’s best by both GQ and Esquire magazines, PANKHURST’s range of luxury styling products is designed and formulated by its founder Brent Pankhurst. Inspired by Ian Fleming’s James Bond, the PANKHURST Man should be the epitome of an English gentleman who is daring, chic and loves travelling.

What’s likely to strike the customers most travelling to this legendary barber shop is its one-of-a-kind barber chair. Each leather barber chair is crafted by the world’s renowned luxury automaker Bentley Motors. The PANKHURST barbershop is a haven of masculinity, an oasis of luxury and style which offers traditional wet shaves, friction scalp massages and the most sought-after haircuts. Clients include tastemakers and leaders, style gurus and men of influence.

The Products

The award-winning product range of PANKHURST is bespoke, exclusive and one-of-a-kind, luxurious and function driven. Presented in heavyweight and brushed aluminum bottles, PANKHURST’s products are something you cannot resist touching, like a warm whisky glass in your hand.

Styling

Moulding Cream

Perfect for short crops, grown-out crew cuts and complete control. Lock short hair into the sharpest of styles with PANKHURST’s signature bay rum-scented, natural wax moulding cream. Inspired by Steve McQueen in Bullitt, James Coburn in Our Man Flint, Brad Pitt in Se7en.

How to Use: Towel dry your hair, then rub a pea-sized amount of Moulding Cream into palms. Style through the sides, then the top of your hair with a lighter touch. Finish with a comb or your fingers to perfect the look.

The Pomade

Giving shine and a medium but flexible hold for all hair types. Can be used dry or wet. Inspired by the rockers and café racers in early 1960s.

How to Use: Use on wet hair for a slick and glossy finish or dry hair for a more natural look.

Defining Serum

Adding texture, hold and high definition to medium length hair and quiffs. Infused with seaweed bio-peptides and the signature bay rum scent. Inspired by The Big Sur big wave riders of 1950s, skateboarding of Dogtown and the Z Boys.

How to Use: Towel dry your hair, then apply a fifty-cent-sized amount of serum to palms. Style through the sides, then the top of your hair with a lighter touch. Finish with a comb or your fingers.

Styling Conditioner

Winner of “Best Conditioner” at the GQ Grooming Awards. This leave-in conditioner nourishes medium and long hair while offering relaxed hold and control for all day. Enriched with wheat protein and infused with the signature bay rum scent for 24-hour care. Inspired by Peter Fonda in “Easy Rider”, Mickey Rourke in “Angel Heart”, Ian Brown’s easy cool.

How to Use: Towel dry your hair, then apply a fifty-cent-sized amount of conditioner to palms. Style through the sides, then the top of your hair with a lighter touch. Finish with a comb or your fingers and leave in your hair.

Shaving

Shaving Cream

Giving the feel of a professional shave at home with the signature bay rum-scented luxury cream that nourishes the skin. For a perfect finishing touch, apply PANKHURST Aftershave Ice Gel afterwards.

How to Use: Soak your face then apply the cream with a shaving brush using circular motion. Shave with the grain of your beard. For a closer shave, reapply the cream and then shave against the grain. Bathe your face in cold water to close the pores.

Aftershave Ice Gel

A cooling post shave balm richly fragranced with the signature bay rum and lime scent.

How to Use: Massage it onto your face shortly after finishing your shave. Allow the menthol aromas to first warm your face, before cooling it and closing the pores. Leave to moisturize and protect your face after a close shave.

Cartridge Razor

Handmade to a bespoke design for PANKHURST. Forged from the finest German steel and coated in black Teflon, it fits Gillette MACH3 blades.

Shaving Brush

A heavyweight brush with luxuriously soft, generous bristles for creating the perfect lather.

Safety Razor Set

This slick razor and brush set makes an ideal gift for men who prefer a clean shave in an old-fashioned way.

Shampoo

Thickening Shampoo

Hair-thickening formula which adds body and volume to thin hair. Inspired by Peter Fonda driving down Route 66 on his Harley Davidson, thick hair blowing in the wind.

How to Use: Use a fifty-cent-sized amount of shampoo every other day to help thickening hair, towel dry and style with PANKHURST Moulding Cream or Styling Conditioner.

​Scalp Care Shampoo

Unique formula which soothes and cares for dry, itchy scalps. Richly fragranced with the signature bay rum and lime scent.

How to Use: Use a fifty-cent-sized amount of shampoo every other day, towel dry and style with PANKHURST Moulding Cream or Styling Conditioner.

Head to Toe Shampoo

Versatile and sleek, this luxurious shampoo is created for both body and hair use. Infused with the signature rum and lime scent. Use all over to leave a refreshing and invigorating feel. Inspired by the warmth of a glass of whisky.

Silver Fox Shampoo

Specially designed to give shine to grey and silver hair. Its integral violet pigment neutralizes yellowing, fading and dullness while sunflower seed extract protects hair follicles in this enriched conditioning formula. Contains UV filter, paraben-free.

The Founder – Brent Pankhurst

Brent Pankhurst has been one of Britain’s leading barbers and style advisors for 25 years. Before establishing the brand PANKHURST on Savile Row and now in Soho, he started up working for Vidal Sassoon. Dismayed by the mediocre quality of men’s grooming products in the market, Brent designed his own exclusive range for use in his shop. The top-notch quality and uncompromising performance quickly became a hit. PANKHURST is a range that is simple, aspirational, good looking yet truly works.

A regular style advisor for Esquire and GQ, Brent has created iconic looks for album covers, music videos, magazine shoots and advertising campaigns. His haircuts have featured in contemporary British films such as Snatch and Layer Cake and he has styled hair for Daniel Craig, Jude Law, the England rugby team, countless footballers, Blur and Robbie Williams among others.