12 Mar 2018


Swedish bespoke rug specialist Henzel Studio showcases hand-knotted art rugs in JOYCE Central store in the lead up of Hong Kong Art Basel 2018. Led by artist and Creative Director Calle Henzel and Joakim Andreasson, the studio collaborates directly with prominent contemporary artists to translate their respective practice, whether it be painting, drawings, photographs, collages, reliefs or sculpture on to this unusual medium. Considered works of art in their own right, a special curation of limited edition rugs selected from Henzel Studio’s collaborations with contemporary artists will be exhibited and available for purchase in the Central flagship store. The offering also includes a vibrant series of throw cushions depicting aspects of these artists’ work.

Using traditional time-honoured techniques amassed from the most respected artisans across the globe, Henzel Studio reinterprets modern artwork on to what is commonly considered classic addition to interior furnishings. This creates an eye-opening contrast when using the rug as a platform for the work of contemporary artists Bjarne Melgaard, Leo Gabin, Olaf Breuning and Richard Prince, not to mention iconic names who have shaped modern popular culture such as Andy Warhol, Juergen Teller, Tom of Finland and Helmut Lang.

Also pulling from an archive of his own designs, Henzel and Andreasson succeed in a shaping a new context in which to reflect diverse dynamics of contemporary art and design.

Arriving in Hong Kong in time for Art Basel, the rugs will take pride of place in the Queen’s Road Central store window, and will adorn the walls and floors of JOYCE flagship store and JOYCE Cabinet until end of April. Creative Directors Calle Henzel and Joakim Andreasson will take the opportunity to make a personal appearance in JOYCE Central store.


HENZEL STUDIO is a Swedish luxury carpet manufacturer established in 1999. Henzel Studio’s ethos is based on the artistic practice of Calle Henzel, founder and creative director. Over the past twenty years, he has translated his artistic practice as painter and collage artist into the medium at hand, positioning Henzel Studio as one of the most progressive luxury carpet brands in the world.

To expand on this practice, HENZEL STUDIO: COLLABORATIONS / HERITAGE was conceived as a continuous initiative inviting some of the most prominent contemporary artists of our time to freely and seamlessly translate their work through an alternate media and the extraordinary practices that are involved in the making of Henzel Studio’s rugs.

All pieces are made by hand, using centuries’ old weaving techniques that make each rug one of a kind. The artists are all ground-breaking and leading forces within their respective fields and media, ranging from sculpture, drawing, collage, photography, installations, reliefs and video art. Their mark has not only been honored and highlighted at leading galleries and institutions worldwide, but also widely documented and manifested as a mirror of cultural movements.

Henzel Studio collaborates with some of the most prominent names in contemporary and 20th century art, and has had site-specific displays and exhibitions worldwide at venues that include Barneys New York Madison Avenue, Colette (Paris), Museum of Contemporary Art (Cleveland), Museum of Contemporary Art (Los Angeles), Austere (Los Angeles) and Temporary Museum for New Design (Milan).


Calle Henzel is a multimedia artist. His work has been shown in numerous solo exhibitions, group exhibitions and public installations worldwide. Calle Henzel has collaborated with some of the most prominent names in contemporary art, including Helmut Lang, Juergen Teller, Marilyn Minter, Jack Pierson, Richard Prince and the Andy Warhol Foundation For The Visual of Arts. He has over the years cultivated an independent standing and business model that has allowed him uncompromised artistic freedom. His practice is a continuous reflection of what is experienced and perceived through subjective cultural impulses. The unique characteristics of his pieces lend a contemporary and enduring quality to his work, blending the abstract and figurative, often searching for a constant interplay between the sublime and the intense. His organic and experimental process, which involves elements of intuition, chance and accident, is something that continues to breathe into the making of his art.


Joakim Andreasson is a creative director, curator and catalyst of creative projects in the commercial sphere. Andreasson founded cultureEDIT in 2014, with the mission to offer specialized services to artists and brands that guide them through the creative and marketing processes involved in the convergence of culture and commerce. He has for the past thirteen years worked with Mr. Helmut Lang on his career as artist. Andreasson provides strategic management and creative direction for all commercial and licensing activities of Tom of Finland Foundation and Bob Mizer Foundation and is owner and creative director of Tom of Finland Store. Andreasson co-created a program of artist collaborations for Henzel Studio, the world’s leading brand for art carpets, which he curates and oversees. Artists Andreasson have collaborated with include Nan Goldin, Douglas Gordon, Helmut Lang, Bjarne Melgaard, Richard Phillips, Jack Pierson, Richard Prince, Anselm Reyle, Wilhelm Sasnal and Mickalene Thomas and The Andy Warhol Foundation for The Visual Arts.