As a designer influenced by nature it was quite logical that James Heeley should be fascinated by the world of scent. It was in France, through his design work that the young Englishman discovered how scents are 'designed' and made.
One of his first scents, 'Menthe Fraîche' (2006) is remarkable as a contemporary, elegant and highly wearable scent created from such a simple yet difficult ingredient: mint. With time his beautifully constructed, natural, light scents evolved into more complex creations such as 'Cardinal', 'Esprit du Tigre', 'Cuir Pleine Fleur' and his recent collection of ‘Extrait de Parfum’.
As an autodidact, his continually evolving work now contains a varied collection of unique scents, each made according to the art of traditional French perfumery. Every detail, from the creation of the scent to the recyclable packaging is designed 'in house'. Today, Heeley is one of the few owner-founder, and independent luxury perfume houses in Europe. It is this independence that allows the creative freedom to create individual scents that are simply unique.
Born in Yorkshire, England, James Heeley studied Philosophy and Aesthetics at King's College, London University. He lives and works in Paris.
Color Blind In 9m2
Colour Blind In 9m2 is an olfactive installation using lavender, one of the most emblematic and historical ingredients in traditional perfumery. During the exhibition the complete range of Heeley perfumes will be presented in a dedicated space.
Viewed from a distance and isolated from the gallery space, the 9m2 square, unremarkable grey patch on the floor is difficult to identify. At first, the work might be interpreted by the viewer as a number of possibilities; a wool rug or a surface of rough concrete, gravel or grey clay. Whatever it might appear to be from the outset, we are drawn into the installation by its familiar scent. It is our sense of smell that enables us to view the work and identify the material that is only recognizable from a relatively short distance. We in fact smell the work well before we are able to see it in detail and perceive its true color.