CHARLES FREDERICK WORTH
Charles Frederick Worth is recognised by the modern fashion business as the father of “Haute Couture”. In 1858 he established the custom of sewing personal abels into bespoke garments, created at his atelier in Paris. The portfolio of dress designs were then shown on live models. His clients would attend these shows,
selecting a design and specific colours and fabrics to suit their taste and a duplicate garment would be tailor-made in his own workshop. From Paris Charles Frederick Worth combined his individual tailoring with a formula and standardisation more characteristic of the ready-to-wear clothing industry today which was then only just beginning to emerge.
Charles Frederick Worth was followed by his sons and grandsons into the Couture business. By the third generation the company had created a fragrance line. The business has traded continuously since then. A member of the fourth generation of the Worth family, Roger Worth, son of Jacques, was active in the business up to the Second World War.
Giovanni Bedin designs for CHARLES FREDERICK WORTH. Born in Vicenza into a family of tailors specialising in the art of made-to-measure, and after completing a degree in accounting, Bedin studied at the Chambre Syndicale de la Couture Parisienne. After this he joined Karl Lagerfeld’s studios - ''A wonderful experience that taught me a lot about ways to work as well as a way to live" - and further projects lead him to work alongside Thierry Mugler. Since working for the CHARLES FREDERICK WORTH, he has explored the immensely rich archives which have been a fundamental inspiration behind Bedin’s recreations of the essence and elegance of the era.