Through his intuitiveness, Serge Bensimon has a knack for transforming emotions into unique experiences. From fashion to home, through a bookstore and an art gallery dedicated to creation in all its forms, this lover of beautiful things gives life and strength to his desires for authenticity and simplicity. The key words of his plural passions are the sense of beauty and the taste of the essential.
Iconic and essential, the Bensimon tennis is part of our history.
Over the years it has become "the everyday friend" and appeals to each generation.
A tireless traveler, Serge Bensimon has moved from military surplus to fashion, from decoration to art. He has never deviated from his personal vision: a certain idea of lifestyle.
In the early 80s, he opened, with his brother Yves, a boutique in the Marais rue des Francs Bourgeois, Paris. Inspired by the world of travel, the new Bensimon Collection’s brand became Autour du Monde.
Immediately, other shops emerged, including Home Autour du Monde, an innovative concept, the first in France, in which lines of ready-to-wear and decorative objects coexisted in harmony.
Very shortly after, the brand was riding the wave of luxury and made an affordable concept at the same time.
The style, a sumptuous blend of styles and colors, in a spirit of casual, chic and feminine, emphasized comfort and beautiful materials.
In thirty years, the Parisian French brand has developed its reputation worldwide.
Passionate about art and architecture, in 2009, he took over the library Artazart where he added a new design and graphic section. Later, he opened his art gallery, Gallery S.Bensimon, a space for expression at the border of contemporary art and design.
Much more than a fashion brand, Bensimon retains a primal sense of beauty and taste.